Business Marketing

Leadership in SFI Affiliate Marketing

Affiliate Marketing combined with good leadership skills could yield much more good results than many people would imagine.

Motivational Quotes

“God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” – Serenity Prayer.

“Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become your character. Watch your character; it becomes your destiny.” – Frank Outlaw.

“There are no secrets to success it is the result of preparation, hard work, and learning from failure.” – Colin Powell.

Change is the law of life. And those who look only to the past or the present are certain to miss the future” – John F. Kennedy.



Affiliate Marketing combined with good leadership skills could yield much more good results than many people would imagine.

Like in any other business good leadership skills are cardinal to achieving greater results. One of the biggest mistakes committed by affiliate markers is not providing good leadership to their downline members.

A good leader is not only concerned with his needs but has time to find out how he can help others succeed. In other words, put your friend’s needs before yours.

Remember success will come as your downline members become more and more successful. I have devised a list of good leadership skills and they are as follows:-

Caring and Compassion

You need to know what your downline is doing wrong or right so that you can offer them help to improve. Remember you are responsible for them just as your upline or sponsor is responsible for your success.

As a leader, you always have to be ahead of your team. You can only achieve this by reading and learning. Dedicating yourself to one program and knowing it is the best thing to do especially if you are just starting out in affiliate marketing.

Make sure you find a good affiliate marketing program to market, SFI is one such program. It has all the tools and literature to help you get started.

There are many ways to show that you care for your affiliates; call your affiliates just to find out if they have any specific problems regarding the program, send an email, chat with them using Skype, or any other means you can use to interact with your downline members.

If you can meet them in person, the better. You would be amused just how much a phone call can change someone’s mind.

The SFI program has many tools you can use to contact your affiliates. It also has tools you can use to contacting your upline.

One other popular way to show your affiliates that you care is to give them gift vouchers. Again I must mention that the SFI program has the tools you can use for all these.

Information Sharing

Information should be shared in order for it to be appreciated. Read as much as you can for the benefit of everyone in your team. The more information you are loaded with, the more you can pass on to your affiliates and equip them with it.

Remember as a leader you should always strive to be ahead of your affiliates. One would wonder why the emphasis on being ahead of your affiliates. The answer is very simple they will ask you questions and you need to be prepared in order to create confidence.

There is so much to learn about the SFI Affiliate Marketing Program. I get amused at how much I learn every day by visiting my SFI affiliate program’s member’s center. Always read the news alerts they have a tendency of giving an idea where the whole program is moving.

There are so many other sources of information in the SFI program including the members’ forum and articles posted by Gerry.

Click here to join SFI Affiliate Marketing Program

Sincerity and Honesty

You will realize that affiliate marketing is all about creating relationships. The stronger the relationship the better the chances of making lots of money.

The key to better relationships is sincerity and honesty. Without this,  it is very difficult to succeed. How many skewed people would you like to deal with?

Non off course so are you prospecting affiliates? When giving out information try as much as possible to be honest and to give accurate information.

Be sincere and create some sense of trust amongst your team members.

Be Active

The only way you can convince people or your downline about success is by showing them that you are an active affiliate member.

Better still be at least an executive affiliate member. In fact, SFI has a policy of removing inactive members from their list. I personally feel this is a good policy as it keeps all members active in the program.

There are many ways of being active in the SFI affiliate marketing program. Most of the activities earn you versa points. You earn 2 points just by logging in to your member’s area.

You could earn some free points just by joining the booster club, sending mail to your downline, purchasing goods from triple clicks is one sure way of earning good points.

Ensuring that you qualify as an executive affiliate by earning 1500 versa points every month will surely convince your affiliates that you are an active and committed member of the program. The more active you are the more likely that you earn more versa points.

Know the Program

Seek first to understand then be understood. A good leader will have better knowledge and understanding of the program. Your downline is as good as you are.

They are a reflection of your work and knowledge. Teach them how the program works and they will replicate it to your benefit. Remember you can only teach what you know so please and read and understand the program.

Remember knowledge is power, read and understand the program. SFI affiliate marketing program has tones and tones of reading material.

The more you read the more knowledge and understanding you acquire. The more knowledge you have the better equipped you are to imparting information to your downline.

You could also ask your upline how to be as successful as they are. I would also encourage you to read the FAQ section every now and again.

There is no substitute for reading if you have to know the program very well. Understanding the program will also give you added advantage in making decisions about certain products and investing your money in better sections of the affiliate marketing program.

Be Accessible

A good leader should be accessible. You cannot call yourself a good leader if you do not receive feedback from your downline. You have to be accessible at all times.

Accessibility is key to leadership. There are many ways of being accessible; telephones; emails; skype etc. take advantage of them.

Choose whatever, communication media suites you and ensure you retain and maintain accessibility.


There are many other attributes of being a successful leader in SFI Affiliate Marketing Program these are but a scratch of them.

They are the ones I employ and find them worthwhile. Am sure they could also work for you. By the way, there is no manual on leadership.

Do not be a slave to rules but let the rules be your guide exercise some common sense in different situations. Good luck on your way to success. Remember to always “standout tall and be counted.”